PROJECT:
AgFlight
Providing drone-based solutions for farmers, AgFlight wanted to make a lasting impression for their launch — and, the many launches to follow.
How’d we get here?
THE PROCESS
AgFlight provided the initial direction: a “Top Gun” style logo, with an image of a sprint car with the colors they were going for. They also answered our standard questionnaire to get a feel for their company and goals.
first drafts
This is focused on elements and ‘feel,’ to provide a series of similar options and some completely different possibilities to allow for exploration of options for the next round of drafts.
second round
The finalists as selected by the client, with colors and mock-ups.
final drafts
The final logos are provided via Google Drive with the Brand Guidelines. In AgFlight’s case, they opted for raster (web) graphics, vector graphics for t-shirts and other print-shop use, letterhead images, and Google Doc and Microsoft Word letterhead templates.
