PROJECT:
RANDOM ART OF KINDNESS
A Toledo-area painter auctions off her artwork and pays that money forward to help others. To help promote her mission, she needed a logo that was equal parts whimsical and professional.
PROCESS
The owner provided a hand-drawn concept as a starting point. The original concept was outlined before colors were added to match the concept.
From there, five concepts were presented that incorporated different elements of the original hand-drawn design.
CONCEPTS artwork
FINAL DESIGN
The final delivery included full-color, two-color, one-color light and dark variations. It also included a specific graphic for social media use.
